PETRONAS, Malaysia’s oil and gas multinational, and FL SELENIA SpA of Italy recently signed a strategic alliance agreement which allows both companies to market and distribute each other’s lubricant products in specified markets.Under the agreement, FL SELENIA will market PETRONAS’ range of SYNTIUM synthetic car lubricants in several European markets by mid 2007 while PETRONAS will provide similar service for FL SELENIA’s range of lubricants dedicated to certain OEMs in China and later to other Asia-Pacific markets.
Turin-based FL SELENIA, established in 1912, is Italy’s largest independent producer and marketer of branded automotive lubricants and other functional fluids in Europe, markets over 1,500 products which include lubricants, anti-freeze, transmission and engine fluids for automobiles, trucks, tractors and earth moving equipment as well for marine and industrial applications.
The agreement, which was signed at the PETRONAS Twin Towers on 31 January, will also provide an opportunity for the two companies to embark on other activities pertaining to lubricant business such as joint research and development activities and technology transfer.
The document was signed by Datuk Anuar Ahmad, Vice President of Oil Business, PETRONAS and Mr. Aldino Bellazini, Chief Executive Officer of FL SELENIA.
All products in the PETRONAS’ SYNTIUM range meet the highest international specifications and have been specially engineered using race-proven Formula One technology developed through PETRONAS’ involvement in the sport. The products have also been tested and proven in field, racetrack and laboratory environments to deliver exceptional engine power, protection and fuel economy.
Media Relations Department